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Customer 360

One customer. One thread. One history.

Insurance conversations sprawl across inboxes, phones and forms. i23 pulls inbound interactions into the workspace, works out who they belong to, and keeps the account history in one continuous timeline.

Message in01
Identity resolved02
Intent understood03
Customer 36004
Follow-up05

The problem

The conversation and the record live in different places.

  • Emails sit in one person's inbox and nowhere else
  • A website enquiry arrives with no link to an existing customer
  • Nobody can see what was already promised to the insured
  • Follow-ups depend on someone remembering
  • The same question gets answered twice, differently

The approach

Interactions become records, attached to the customer.

Every inbound interaction is captured as a governed record. i23 resolves the sender against the people and companies in your workspace, states how confident it is, and asks rather than guesses when it cannot tell. The thread then stays attached to the account, alongside the submissions, policies and claims behind it.

Channel capture

Website forms, live chat, tickets and relayed email or messaging arrive through one governed boundary.

Identity resolution

Senders are matched to contacts and companies, with confirmed, likely, uncertain or not-found stated in words.

Intent extraction

What the customer is actually asking for is captured as structure, not left buried in prose.

Thread continuity

Replies join the existing conversation rather than starting a new orphan record.

Unified timeline

Interactions sit alongside submissions, quotes, policies, renewals and claims on the same account.

Follow-up tracking

Open commitments are tracked as work, surfaced on the operating desk until they are resolved.

Truthful delivery state

Outbound status reflects what the transport actually reported. Nothing is marked sent on assumption.

Integration health

Channels report their real connection state, so you know what is live and what is not.

Full audit

Who saw it, who replied, what was approved and when — recorded on the record itself.

Workflow

How it moves through the platform

  1. Captured
  2. Identified
  3. Understood
  4. Prepared
  5. Approved
  6. Recorded
  • Anyone can pick up an account and see the whole story
  • No enquiry lost between inbox and CRM
  • Commitments to customers are tracked, not remembered
  • Consistent answers across the team
  • Service history that survives staff changes

See i23CRM in action.

Tell us a little about your MGA and we'll show you how i23CRM fits your workflow.